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Donor Care & Experience 2024
Monday 13 May 2024 - Friday 24 May 2024
Donor Care & Experience
The Donor Care & Experience module is designed to give students an understanding of best practices in donor care and retention, an understanding of the value of data in donor care and retention, and an introduction in to the key stages in building a donor retention strategy. The course focuses on individual giving programmes and not major gift or corporate supporter management programmes.
Understand the main aim of donor care
Understand the importance of life-time value as a metric for retention planning
Be aware of the key characteristics of relationship based donor care
Understand the essentials of building a winning donor care strategy
Understand the value of data, how to make more of your data and the key data needed to enhance donor retention
Understand the essentials of data segmentation
Be aware of the key stages in building a donor retention strategy
Date: Week beginning 13 May 2024
Tutor: Sinead O'Keeffe
Course Dates (live stream sessions with your tutor): Monday, Wednesday and Friday (times TBC)
The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.