Direct Marketing

The Direct Marketing module is designed to give students an understanding of why people donate and why they stop, an understanding of the key stages in the donor recruitment process and an overview of the essentials of creative briefing. 

 Learning Outcomes:

• Understand why people donate and why they stop donating
• Know the key stages in donor recruitment planning
• Understand the importance of segmentation, profiling and targeting
• Understand the key factors in media selection and planning
• Understand the importance of fulfilment
• Know how to calculate key performance metrics
• Understand the key issues in writing a creative brief
• Know what should be included in the creative brief

This course will provide the essentials of how to create a winning direct marketing campaign and include a wide range of formal learning opportunities designed to engage, educate and connect potential or active donors.

Date: 23 October 2023

Course tutor: Kevin Delaney

Course Dates (live stream sessions with your tutor):
Monday, Wednesday and Friday 

The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.

Course Fee:

Member rate - €165.00
Non-member rate- €250.00