FREE NOW (formerly mytaxi) is Ireland’s leading taxi e-hailing app. FREE NOW currently operates nationwide. With two requests every second from Irish passengers, FREE NOW directly connects passengers and drivers with just two taps of the app.

FREE NOW is part of the mobility joint venture between BMW and Daimler, formed in February 2019. In July 2016, mytaxi announced the merger with Hailo, the leading taxi app in Ireland and the UK - an important step in becoming the leading taxi e-hailing app in Europe.

Today, FREE NOW works with 700 employees in 26 offices and is available in over 100 cities across Europe. Eckart Diepenhorst is the CEO of FREE NOW Europe.