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CLS2021 - Day One Session



PANDEMIC COST OR OPPORTUNITY? with Peter Dalton (Aus), CFRE FFIA, Director, Dalton Garland Blanchard

In microeconomic theory, opportunity cost is the loss of the benefit that could have been enjoyed if the best alternative choice was chosen instead.

The choices for-purpose leaders make now, in a pandemic, are profound. This once-in-a-lifetime pandemic challenges for-purpose decision makers shift focus. But do we focus as much on the cost as the opportunity?

Opportunity to develop a once in a lifetime transformational case to meet, even revisit our mission. Opportunity to engage with key stakeholders with greater urgency and vision, articulating the greater need and consequent, greater social impact.

A once in a lifetime opportunity to launch a transformative, Comprehensive Campaign.

This session will outline what a comprehensive fundraising campaign is and provides case examples of how the pandemic is leading several major Australian for-purpose organisations to take the opportunity to launch first-time, transformational comprehensive campaigns.

BOOK YOUR PLACE TODAY
BACK TO THE CLS2021 PROGRAM

Peter Dalton - Director, Dalton Garland Blanchard Group


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