HOW TO LOVE YOUR DONORS IN THE PHILANTHROPIC PSYCHOLOGY WAY with Jen Shang (UK), PhD, Philanthropic Psychologist
Join Prof. Jen Shang to explore a selection of real-world examples demonstrating how the science of philanthropic psychology can be applied to nurture donor relationships, develop donor identities, and achieve sustainable increases in giving.
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Professor Jen Shang is the world's first PhD in Philanthropy. She is also the world's only philanthropic psychologist. Her research has been covered in the New York Times, BBC, The Guardian, the Chronicle of Philanthropy, Advancing Philanthropy and the Nonprofit Times. Jen has been published in numerous academic journals including, the Journal of Marketing Research, Marketing Science, the Economic Journal, Experimental Economics, Organizational Behavior and Human Decision Processes, Nonprofit and Voluntary Sector Quarterly, and Nonprofit Management and Leadership. Her research has been funded by the Society of Judgment and Decision Making, the National Science Foundation, The Aspen Institute, the Corporation for Public Broadcasting, the Association of Fundraising Professionals, and the Hewlett Foundation.