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NEW SURVEY FINDS CHARITY SECTOR IS ON THE WAY TO REBUILDING TRUST WITH THE PUBLIC

A survey commissioned by Charities Institute Ireland (Cii), published today, Monday 27th March, shows that there is a rise in the number of people who feel that Irish charities are doing a good job of restoring trust in the sector.

TRUST

Of those who expressed an opinion, 27 per cent feel that the Irish charity sector is “doing enough to build trust with their donors” - an increase of 14 per cent from 2016’s survey, when the same question was asked.

The survey, undertaken by Amárach Research, also shows that while just 24 per cent feel that they can trust Irish charities nowadays, this figure remains unchanged from last year, showing that the decline as halted.

Lucy Masterson, CEO of Charities Institute Ireland, commented on the findings today. “While trust in the sector is still much lower than we would like it to be - largely due to the malpractice that was brought to light in the last two years - these new findings are encouraging. They show that the declining trend in trust has halted, and that the public are beginning to have confidence that the sector, as a whole, is working hard to restore that trust,” she said.  

SALARIES

46 per cent of those surveyed feel that wages in the charity sector are too high. This is unchanged since last year, but is down from 51 per cent in 2015.

43 per cent agree that senior management in the charity sector should be paid less than their private sector counterparts.

However, 55 per cent agree that charities should get the best professionals possible to work for them. This is down from 68 per cent in 2015, but it is still a high percentage. In addition, 37 per cent of those surveyed agree that charities need to pay competitive wages to get the best people to work for them.

Gerard O’Neill, Chairman of Amárach Research, says: “This research points to a positive shift in Irish attitudes towards the charity sector. It seems that a lot of the anger that was there just a few years ago is giving way to a more pragmatic recognition that charities have an important job to do and they need the right people to do it.”

DONATIONS

Overall, people are more likely to sign up to a regular direct debit payment to a charity. Direct mail is the most likely form of communication to lead a sign-up.

The survey shows that people’s preferred method of communication is email or direct mail, with those under 45 more likely to opt for email.

This survey is the 3rd annual tracker developed for the charity sector by Amárach Research and supported by An Post.

Fiona Heffernan. Head of Post Media, An Post says: “An Post is proud to support Charities Institute Ireland, and the broader charity sector, in producing this benchmark annual research.”


Scott Kelley