Charity Insights & Awareness

In May 2018 we commissioned Amárach to undertake research on public and corporate attitudes to Governance in the Charity Sector. This consisted of an online public survey and a series of focus groups.The purpose of the research was to provide Cii members with insights and perspectives from these important donor groups. The general public believes:

• The three elements of the Triple Lock are important and should be displayed by charities. Interestingly, this was perceived to be most important by those who already donate.
• Good governance is an important factor in donating behaviours, further highlighted by the fact that the Triple Lock, tangible evidence of good governance would positively influence behaviour.
• There is still a relatively low level of understanding of the Trustees role.

From the Corporate perspective:

• Corporates are already aware of the core elements of good governance and transparent reporting and are concerned (and checking) that any partnerships, donations or volunteering opportunities are with charitable organisations that are displaying these standards.
• Corporates see community and charitable impact as increasingly important activities, but they are risk averse and they expect evidence of transparent impact reports.

Cii members who would like a full copy of the research please email

Mark@charitiesinstituteireland.ie