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CII BLOG > Job Posts > Head of Income Generation - Samaritans Ireland

Head of Income Generation - Samaritans Ireland

The ideal candidate will be a strategic leader with at least of 3 years' experience at senior management level with responsibility for fundraising / income generation.
8 Jul 2021
Job Posts

ROLE: (F/T 5 days) Permanent contract

DEPARTMENT: Samaritans Ireland

TEAM: Management

LOCATION: Samaritans Office, Dublin with a mix of office and home working

POSITION IN ORGANISATION: Reports into: Samaritans Ireland Executive Director, with strong working relationship to Income Generation team in UK


Reporting into the Executive Director of Samaritans Ireland, this is an exciting time for an enthusiastic professional fundraiser to join the organisation.  This new role, the first paid fundraising role for Samaritans Ireland, represents a huge opportunity to drive change.  The successful candidate will be in a position to shape, guide and execute fresh fundraising plans to achieve income growth, broadening the impact and reach of our critical service.

Our vision is that fewer people die by suicide.  Established in Ireland in 1961, the Samaritans have had millions of potentially life-saving conversations over the past 60 years.  Samaritans is the only charity in Ireland offering emotional support 24 hours a day, 365 days a year for anyone who needs someone.  There are 21 Samaritans branches across Ireland – 13 in the Republic of Ireland (RoI) and 8 in Northern Ireland (NI).  These local branches are run independently by a network of approx. 1500 volunteers, with support given from the Samaritans Ireland (SI) office staff on Usher's Quay, Dublin.  Samaritans Central Charity, based in Ewell, Great Britain is also a source of support to both the Samaritans Ireland office and the local branches from a service and fundraising perspective. 

To date, fundraising has been predominantly driven at branch level – organic, locally driven and volunteer led.  In many ways, this approach has served the organisation well – the funds raised have successfully funded the delivery of our services for decades.  However, there is a need to grow the scale of income generation for the organisation, and there is an appetite to evolve.  While this was underway before COVID 19, the pandemic has accelerated the need for change, particularly with traditional community fundraising channels under pressure. 

Main Purpose of Role

The Head of Income Generation  will build on the set of recommendations produced by a recent fundraising audit to build & deliver a new all-island fundraising strategy.   They will design and execute ambitious growth plans for the organisation, driving income generation on the island of Ireland.  They will work closely with UK-based fundraising team, adapting existing UK campaigns where feasible and effective and generating economies of scale through sharing of resources.

The role will also play a key role in driving brand awareness, to raise the profile of the organisation in the marketplace and build key relationships with our stakeholders.


  • Key responsibilities of the role will include:
  • Develop and lead on all fundraising strategies to achieve income and expenditure targets.
  • Review and develop the portfolio and programme plans to deliver the best possible impact from supporter funding through affective, innovative and sustainable funding strategies.
  • Effective budget management of all fundraising costs and expenditure budgets ensuring all activity is implemented within defined budgets and cost ratios.
  • Adaptation and activation of the wider Samaritans brand platform in an Irish context.
  • Building on the foundations of an all-island fundraising strategy to devise operational plans, campaign targets and budget for both RoI and NI;
    • Creating a digital fundraising plan and working closely with colleagues in SCC to drive website optimisation, donor journeys and social media presence.
    • Creating and managing a pipeline and income growth from Major Donors, Corporates, Trusts & Foundations, in close collaboration with colleagues in Great Britain and local branches.
    • Creating and managing a plan for legacy and in memory giving for Samaritans Ireland.
    • Undertaking an assessment of Northern Ireland market and making recommendations for fundraising plans specific to the region, with support from locally based staff.
    • Developing business cases for new areas of fundraising investment potential for Samaritans to drive growth and trial new channels.
    • Development and rollout of national fundraising campaigns and events, where effective and efficient, coordinating across Samaritans Ireland, Samaritans Central Charity and Ireland branches.
  • Developing fundraising reporting framework for regular updates to senior management and the board on campaign performance, return on investment and other KPIs, building a robust case for further investment in fundraising.
  • Further developing the organisation’s fundraising ethos and growth mindset through effective relationship building, communication and collaboration.
    • Providing centralised resources for branches and being a source of support & fundraising expertise, working closely with Regional and Branch Directors.
    • Working closely with the Communications & Policy Manager at Samaritans Ireland, and the Regional Manager and Policy and Development Officer in Northern Ireland, to drive brand awareness, positioning and communication for fundraising purposes.
    • Liaising with income generation team in Samaritans Central Charity (SCC) in Ewell to leverage and tailor centrally developed campaigns and assets for the Irish market.


The successful candidate will require strong working relationships with a number of key internal stakeholders, including but not limited to those described below:

  • This important role reports into the Ireland Executive Director and work will be aligned with the broader strategy and business plan for Samaritans Ireland.
  • You will also work closely with the Ireland Communications & Policy Manager, and the Regional Manager and Policy and Development Officer in Northern Ireland to drive brand awareness, rollout of national & local fundraising campaigns and optimisation of website from fundraising perspective.
  • You will work alongside the RoI & NI Regional Directors to rollout and coordinate fundraising support to branches and to gain an understanding of wider regional activities.
  • You will build relationships with Branch Directors in both RoI and NI, acting as a resource to support local fundraising initiatives while also linking into local expertise.
  • You will maintain strong links with colleagues in SCC to leverage knowledge, resource and assets to support delivery of Samaritans Ireland fundraising activities, offline and online.
  • You will also liaise closely with the Finance Manager and NI Regional Manager and form close working relationships with the volunteer leaders involved in fundraising


The successful candidate will be expected to:

  • Contribute to the effective and efficient running of the Ireland Central Office as appropriate.
  • Participate, as appropriate, in staff forums and meetings.
  • Adhere to Samaritans’ policies and procedures.
  • Represent the Ireland Central Office appropriately across the organisation and Samaritans to the wider community as appropriate.
  • Treat all colleagues, volunteers, and members of the public with dignity and work within and adhere to Samaritans’ equal opportunities statement and policies.
  • Carry out reasonable requests made that are within the broad remit of the role



  • Minimum 3 years fundraising experience at a senior management level
  • Strategic leader with considerable experience and proven results having led successful fundraising operations.
  • Strong analytical, planning and budgeting skills with a focus on return on investment.
  • Experience in creation & delivery of fundraising strategy, budget and operational planning.
  • Literate in digital marketing with demonstrated experience in digital fundraising.
  • Demonstrable experience in writing compelling business cases & follow through.
  • Strong experience in community fundraising in a pre and post COVID context.
  • Demonstrable success in trusts & foundations, corporate & grant income generation.


  • Cross functional project delivery and management of geographically dispersed teams.
  • Experience in all-island organisation or working across more than one jurisdiction beneficial.
  • Experience in brand rollout, concept development and campaign activation.
  • Experience in developing and managing legacy fundraising.


  • An enthusiastic and proactive team member with the ability to work collaboratively.
  • An aptitude to work autonomously and be a self-starter.
  • Ability to view change positively and problem solve in a creative and positive way
  • Leadership, tenacity, and strong stakeholder management skills.
  • Commitment to the aims of Samaritans and the ability to appreciate and work within Samaritans volunteer-led environment.
  • Emotionally resilient to sensitive information
  • Confidence in expertise and passion for the organsiation’s mission.
  • Willing and able to travel and attend weekend meetings (UK & Ireland, around 4 per year) and participate in some out of hours’ work reflecting the volunteer-led nature of the organisation.


Third level or professional qualification in marketing, fundraising or related field is preferred but equivalent experience will be considered.


  • Salary €70,000
  • Annual leave – 28 days (25 AL plus 3 wellbeing days) 
  • Pension  –   5% contribution to Samaritan’s pension scheme


Candidates should apply by email to: enclosing a CV and a cover letter outlining their suitability and interest in the role by Wednesday 28th July 2021.

Initial interviews for this role will take place via Zoom in the week of 9th August 2021. Only those who meet the essential criteria will be shortlisted for interview.

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