Reports to: Head of Acquisition
Direct Report: Supporter Marketing Executive, Supporter Marketing Assistant
ROI Supporter Marketing Team
Head of Supporter Marketing;
Direct Dialogue Team;
Corporate & Major Donor Team;
Concern Worldwide UK
Direct Marketing suppliers;
Media Buying suppliers;
Marketing Analysis agency;
Charities Institute Ireland
Irish Direct Marketing Association;
Job location: Dublin
Pay Band: Grade 5 (€45,563 - €53,603)
Contract: 1 year fixed term contract
Job Purpose: To successfully implement Concern Worldwide ROI Supporter Marketing strategy in order to maintain and grow income from individual cash and regular giving supporters.
Deliver strategic projects, within key performance indicator targets, that contribute to the development of the Supporter Marketing annual operational plan. Consistently analyse results, interpret trends, and provide recommendations on strategic marketing direction.
Line management of the Supporter Marketing Executive and Supporter Marketing Assistant; including training and coaching, supervision, approvals and performance monitoring and appraisals.
Full campaign management and execution in line with prescribed deadlines. This includes briefing agencies, sourcing content, managing data, copy development, proofing, briefing stakeholders, campaign analysis and reporting, managing costs and invoice processing.
Manage and drive recruitment of regular givers and cash givers to grow income and supporter volumes, primarily through online channels.
Monitor and report on budgets and assist in building future expenditure and income targets. Work as part of the Supporter Marketing team to reach strategic targets.
To work closely with the Direct Marketing Analyst to review direct marketing campaigns and ensure that information is used to maximize income for future campaigns.
To ensure that campaigns are where possible integrated or co-ordinated thematically, creatively and/or by target audience to maximise impact.
To work with the Head of Acquisition to implement, and where necessary review the Emergency Fundraising Strategy
To assist in the training of external agencies, effectively communicating the work of Concern to key representatives.
Work closely with Corporate Major Donors, Donor Care, Communications, Overseas dept, Web, Active Citizenship, and other units to ensure integrated working and consistent messaging.
Travel to meetings in the UK where necessary
Skills and Experience Required:
Degree or equivalent qualification (i.e. marketing qualification).
At least three years’ experience in a direct marketing environment.
Digital fundraising experience
Experience of working in a fundraising department.
Line management of at least one person.
Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial and budgeting reports.
Experience and knowledge of direct marketing recruitment techniques
Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns
Experience of working with external suppliers to deliver successful direct marketing campaigns
Strong planning and project management skills
Ability to work on own initiative
Excellent communication, interpersonal and negotiation skills.
Excellent written skills including experience of writing and commenting on fundraising copy
Excellent organisation skills and experience of managing a varied workload
Excellent attention to detail
Knowledge of data protection legislation
Good understanding of delivering excellent customer service/donor care
Experience of working in a marketing context across different regions
To apply: CVs should be submitted through our website at https://jobs.concern.net by closing date: 27th August 2019
Candidates must be legally entitled to work in Ireland at the time of application.
Concern is an equal opportunity employer and welcome applications from all section of the community.
Concern has a Programme Participant Protection Policy and an organisational Code of Conduct which have been developed to ensure the maximum protection of programme participants from exploitation, and to clarify the responsibilities of Concern staff, consultants, visitors to the programme and partner organisation, and the standards of behaviour expected of them. In this context, staff have a responsibility to the organisation to strive for, and maintain, the highest standards in the day-to-day conduct in their workplace in accordance with Concern’s core values and mission. Any candidate offered a job with Concern Worldwide will be expected to sign the Programme Participant Protection Policy and the Concern Staff Code of Conduct as an appendix to their contract of employment. By signing the Programme Participant Protection Policy and the Concern Code of Conduct, candidates acknowledge that they have understood the contents of both the Concern Code of Conduct and the Programme Participant Protection Policy and agree to conduct themselves in accordance with the provisions of these two documents.
Your Personal Data
During this job application, you will provide Concern with your personal data. Concern takes its responsibilities towards this personal data very seriously and is committed to complying with all relevant data protection legislation.
Concern receives a substantial amount of funding from external donors each year. Increasingly donors are introducing requirements whereby future funding is conditional on ensuring that the name of any employee or volunteer (existing or new), does not appear on terrorism lists generated by the European Union (List of person, groups and entities to which Regulation (EC No. 2580/2001 applies), the US Government (Office of Foreign Assets Control list of specially designated Nationals and Blocked Persons) and the United Nations (Consolidated List).
Any offer of employment (either paid or voluntary) with Concern Worldwide will only be made following a successful clearance check being conducted on the applicant and such checks may be updated periodically during the course of the period of employment.
By submitting a formal application for paid or voluntary employment to Concern, you agree to Concern carrying out a clearance check as outlined above and that Concern will not proceed to recruit you should your name appear on any of the aforementioned lists
In certain circumstances, donors may request that personal data relating to employees to work on the activities that they fund be provided directly to them - so that they can perform their own counter terrorism checks. This may involve transferring some basic personal data outside the EEA. It will be a condition of your employment contract that Concern be allowed to share this information with institutional donors for these purposes.
For additional information please consult our web site or contact the Human Resource Division in our Head Office.
You have certain rights under data protection legislation. For more information on how to exercise those rights please visit www.concern.net/about/privacy
Please only apply for this position if you are satisfied with the proposed processing of your personal data as outlined above.
Closing Date for Applications
27th August 2019