Donor Marketing Executive – Barnardos

What does the Fundraising Department do?

Barnardos fundraising department is responsible for raising voluntary income to support Barnardos services in Ireland in the following ways:

  • Individuals

  • Campaigns and Events

  • Corporate Fundraising

  • Major Gift

  • Trust and Foundations

  • Legacies

What will the Donor Marketing Executive do?  

  • This post focuses on managing Barnardos’ direct marketing fundraising appeals, Legacy strategy implementation and database activities while enhancing the donor communications experience with Barnardos.

  • The Direct Marketing Executive plays a key role in the development and implementation of the strategic fundraising plan to raise voluntary income to support Barnardos’ work with children and families. The role has a particular focus on new + existing cash donor acquisition with existing donor development and communications (through planned tests and analysis).

Core Job Requirements

  • Work with the Donor Marketing Lead to plan, develop, project-manage and implement direct marketing campaigns and appeals to the donor database and new donor acquisition in consultation with the Fundraising Manager to include postal and e-mail communications.

  • Work with the Donor Marketing Lead on implementing the Legacy giving strategy and planning appeals and events to support this area of giving.

  • Provide excellent verbal and written Donor Care to Barnardos supporters and assist in the implementation of the new Donor Care Programme and membership club.

  • To develop database reports to track and monitor key performance metrics including response rates, average gift etc.

  • To monitor and adapt donor recruitment and retention plans as trends and patterns emerge.

  • Work with the Donor Care Team to provide support and cover when and if required

  • Evaluate campaigns and provision of Raisers Edge (CRM) reports to Head of Donor Marketing.

  • To conduct analysis and segmentation of data for each campaign / appeal to deliver optimum results.

  • Liaise with and represent Barnardos interests at Charity Direct Marketing group, as required.

  • Work with the Donor Marketing Lead in the planning and execution of the overall donor recruitment and retention management strategy.

  • Manage relationship with external agencies to ensure best practice donor communications, and to ensure delivery of the agreed work on time and within budget.

  • Liaise with Barnardos’ Children’s Services, Advocacy and Communications teams to acquire information and content for use in donor communication materials.

  • Work with the Direct Marketing Team in the planning and implementation of a Digital Marketing strategy to rollout to all donors.

  • Research and stay connected with activity and changes within the charity sector and circulate relevant information.

  • Work closely with the Data Executive to maximise marketing activity. Reconcile donor details to ensure records are kept clean and up to date.

  • Work with the Digital Executive to ensure the maintenance and update of the Individual Donor Fundraising web pages.

  • Assist in the planning and implementation of other fundraising activities, as assigned.

  • Work with the wider fundraising team and manager in achieving overall targets and goals.

  • Deliver activities to target and within budget.

  • General administration and dealing with enquires, requests, ad-hoc donations.

  • Supervise staff and volunteers as required.

Requirements of all Barnardos staff

  • Commitment to the purpose of Barnardos and to work within the values, policies and procedures of the organisation and in the context of current legislation and regulations.

  • To participate in regular supervision with your line manager.

  • To actively participate in team and staff meetings and service reviews/ evaluations and to contribute to the development of policy and practice with your area of work and within Barnardos as a whole.

  • To report any area of concern to your line manager in a timely manner.

  • To show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required.

  • Have a flexible approach to the work in response to organisational change, development and review of best practice.

  • Participate in and engage with a performance management programme.

  • Identify training needs with your line manager and participate in training opportunities appropriate to the role.

  • To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any concerns to the attention of your line manager or Health & Safety Officer.

  • To be vigilant to any concerns regarding the protection and welfare of children and to bring them to the attention of your designated person in a timely manner, in keeping with the Barnardos Child Protection policy.

  • To participate in the efficient flow of information within the organisation by sharing and seeking information as appropriate.

  • To undertake other duties as may be requested by the line manager from time to time.

  • To undertake your work in a manner that is friendly, flexible and informal.

Personal Attributes

  • Good Database marketing knowledge

  • Good knowledge of marketing techniques – especially direct mail and digital communications.

  • Excellent communication and presentation skills, verbal, written and face to face.

  • Excellent project management and planning skills.

  • Excellent organisational and administrative skills.

  • Flexibility, innovation and initiative.

  • Excellent telephone manner.

  • The ability to juggle a wide range of activities, prioritise own workload and meet deadlines.


  • Min 3 years’ marketing experience, with fundraising or NFP experience a distinct advantage.

  • Direct marketing with customer / donor acquisition experience is desirable, with direct mail a key component an advantage.

  • Experience working with and managing external agencies and suppliers required.

  • Excellent computer skills and working experience in Word, Excel, PowerPoint, Outlook and database packages (‘Raisers Edge’ preferable but not essential).


Relevant third level qualification required; business studies or marketing preferred; a strong digital marketing understanding a distinct advantage.

The postholder is initially assigned to work in the National Office, Dublin 8 but may be required in the future to work in other project(s) in the Dublin area in line with organisational needs.

Location: Christchurch Square, Dublin 8

Employment Type: Fulltime (37 hrs) and Permanent Contract

Salary: €34,770 - €48,565

Contact: Lorna Lee at

  • Closing Date for Applications
    5pm, Wednesday 27th February 2019