Charities Institute Ireland

Job Desk

Head of Advocacy & Communications - Age Action

Age Action, the national charity for older people and ageing issues, is seeking an outstanding communicator and influencer to appoint as Head of Advocacy and Communications.


Age Action Ireland was established in 1992 as the national independent charity concerned with ageing and older people in Ireland. Our mission is to achieve fundamental change in the lives of all older people by empowering them to live full lives as actively engaged citizens and to secure their rights to comprehensive high quality services according to their changing needs. Our main activities are grouped under the following headings, each of which is the responsibility of a staff team – advocacy and communications, services, fundraising, and finance . The majority of our current 4,500 members are older people but we have younger members as well as voluntary, statutory, private and professional organisations.

The Role of Head of Advocacy & Communications

The role will report directly to the Chief Executive and be a member of the senior management team. The person will lead the team in all aspects of our Advocacy and Communications policies. The Head of Advocacy and Communications is responsible for planning and coordinating the range of activities that we undertake to improve the lives of older people, especially those who are most vulnerable, and to raise awareness of the diverse needs and wishes of older people to Government, other policy makers, services providers, the general public and the media. Advocacy includes undertaking research and making submissions, including an annual pre-budget submission, on the wide range of issues / topics relevant to older people and promoting greater collaboration with other organisations in the ageing sector. Communications involves working with the media, social media, our website, publications including our bi-monthly magazine Ageing Matters, running an information service. The role plays a significant part in developing/reviewing our Strategic Plan and advising and supporting other work teams on issues related to policy, research and evaluation in their own work.

The Job Purpose

The Head of Advocacy and Communications will be responsible for the planning and provision of effective advocacy and communications services.

The key responsibilities are:

  • Leading and supporting the Advocacy and Communications team of policy and information officers
  • Planning, implementing and evaluating the strategic plan for the team
  • Managing the communications of the whole organisation
  • Building strong relationships with key political personnel
  • Managing daily media queries and maintaining good media relations
  • Acting as the primary media spokesperson for the organisation
  • Managing the maintenance and development of the website
  • Managing Age Action’s social media and digital media platforms
  • Contributing to the overall policies and priorities of the organisation as a member of the senior management team

The Individual

The successful candidate will have excellent communications, presentation and writing skills. They should have a minimum of five years’ experience working in a senior communications or media role. An in-depth knowledge of the media and the Irish political system is essential. Experience of developing and implementing successful advocacy campaigns would be desirable. Experience of managing successful digital marketing campaigns, while not essential, would be beneficial. The person should have a proven track record of team leadership and of bringing the best out of their colleagues. While a knowledge of ageing issues and experience of working with older people would be desirable, a willingness to learn about ageing and older people is critical.


This is a full-time post based in Dublin. The role will require work outside normal office hours in the evenings and at weekends and travel throughout Ireland.

Applications by sending a cover letter outlining your suitability for the post with CV by email to: 

Closing Date for Applications: Friday May 18th at noon.