Fundraising Direct Marketing Executive (Maternity Cover) - Irish Hospice Foundation
Fundraising Direct Marketing Executive (Maternity Cover)
The Irish Hospice Foundation is a national Irish charity striving for best care at end of life for all. Established in 1986 to fund specific hospice services, our work has expanded to include all matters of dying, death and bereavement. Fundamental to all of our work is the belief that each of us has the right to die with respect and dignity. Our programmes bring hospice care and principles to people where they are – in their local communities, their local hospital, residential home or family home.
We are now recruiting a Direct Marketing Executive, for a six month contract, to cover maternity leave.
Direct marketing is a key area of fundraising for IHF. The main purpose of this role is to manage a variety of direct marketing campaigns in order to maintain and grow our income from individuals. The Direct Marketing Executive will help shape and roll out our direct marketing strategy to increase revenue year on year.
The Direct Marketing Executive will work closely with our Communications Officer and Head of Finance and report to the Individual Giving (IG) Manager to reach agreed targets.
Drive the direct marketing plan taking on specific income generating projects
Manage activity for the recruitment of new and retention of existing donors
Manage third party suppliers (printers, designers etc.) to ensure projects are rolled out on time and within budget
Manage the acknowledgment process ensuring our fundraising database is kept accurate at all times
Generate results (response rates, average gift, ROI etc.) and an end of campaign review with recommendations to maximize the income of future campaigns
Data Segmentation and Targeting
Manage the donor database and be proficient in all areas of CRM System.
Work closely with the IG Manager and Data Analyst to target individuals appropriately and manage selections according to campaign
Work with the IG Manager and Data Analyst on the production of data selections
Assist with the upkeep of the Individual Giving section of our website
Assist with email communications to individual giving donors
Work with our Communications Officer on online advertisements and social media communications
Report key findings to IG Manager and Director of Fundraising and make regular improvements based on results
Assist in the roll out of our legacy plan with the IG Manager.
Carry out any other reasonable tasks within the scope of the role as agreed with your line manager
Act in the best interests of IHF at all times and in accordance with our mission and vision
Promote a positive team culture
Become proficient in IHF’s CRM system
Keep up to date on developments in direct and digital marketing
Be knowledgeable of current Data Protection legislation
Key Knowledge, Skills & Experience
Third level qualification is required
Two years of experience in a direct marketing position is required.
Ability to work to set targets and deadlines
Skills in using CRM systems are required, ideally with Raisers Edge
Excellent communication and presentation skills in both written and verbal English– ideally copy writing skills
Proficiency in Microsoft Office especially Excel
High level of attention to detail particularly with regard to proof reading
Ability to work on own initiative
This is initially a six month position with the possibility of extension. Although this is a full time position we will consider flexible arrangements.
To apply please send your CV and cover letter to email@example.com
Closing date 3rd November 2017.
Salary details are available on application and will be commensurate with experience.