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Membership Masterclass: Recruitment & Retention
Camden Court Hotel
Tuesday 05 Mar 2024 - Wednesday 06 Mar 2024
9:45 AM - 4:00 PM | 09:45 AM - 04:00 PM
Clear two consecutive days in your diary and sign-up for our comprehensive Membership Recruitment & Retention Masterclass to help you in planning your 2024/25 membership campaign.
Charities Institute Ireland is pleased to bring this training from Membership Matters UK to Ireland, specifically for those working in membership organisations (Trade & Professional Associations, Chambers of Commerce & Business Links, User Groups, Institutes, Charities etc).
This two day masterclass covers the entire membership recruitment and retention process.
Each stage of the membership lifecycle (Awareness, Recruitment, Engagement, Renewal and Reinstatement) is broken down into bitesize chunks. We’ll share analysis of industry best practice, practical tips and example strategies. Learn how to create successful lead generation conversion campaigns. Craft marketing personas and behavioural profiles for greater engagement.
Delegates can then immediately apply their brain-fizzing new insights to immediately start growing membership, improve engagement and increase retention. Devise best-practice retention strategies and implement the essential KPI’s and metrics that measure and demonstrate success. After all, it is a simple numbers game.
Day 1: SUCCESSFUL MEMBERSHIP RECRUITMENT STRATEGIES
This practical and highly interactive course takes delegates, step-by-step, through the membership recruitment process, revealing a healthy, robust recruitment strategy as you go.
We mix industry best practice that comes from working with the best not-for-profits, charities and membership associations of varying sizes with the latest recruitment tactics, practical tips, strategy case studies and group work. The end results? A day of innovation, refreshed outlooks and growth.
The fundamentals of membership recruitment
Conducting research that will deliver a successful recruitment strategy
How to better segment and target your market
How to build an effective, segmented membership offer
The key membership promotional channels tactics and messaging
Retention is primarily driven by member experience. It’s one of the biggest challenges facing membership associations today. This practical workshop works through the key stages of the membership retention process and show delegates how to build an effective membership retention plan. Delegates will learn proven cost-effective retention techniques that can be applied immediately so members don’t slip through their fingers.
Overcome the top reason for leaving – “perceived lack of value”
Change your customer journey and make it more personalised
Enhance member experience
Member research: What you need to know
The optimised renewal processes
How to implement an effective win-back campaign
Measuring your success and demonstrating activity value
Who should attend?
If your job description involves anything with a member recruitment and retention responsibility, then the short answer is you. You could be an MD, a Marketing, Membership or Operations function within a federation, professional institute, charity, trade body or other type of membership organisation. The results will be the same: a great day with us, and a richly rewarding session with full, post-course support.
David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.
Lunch, teas, coffee and refreshments are provided.