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Keep your major giving on track during 2023: Major donor tracking and stewardship using your CRM
Camden Court Hotel
Thursday 26 Jan 2023
01:30 PM - 2:30 PM
The pandemic changed the nature of fundraising, bringing forward new trends in digital fundraising and online stewardship of donors. While 2022 provided more stability - at least compared to previous years - new challenges are on the horizon in 2023, and charities will need to stay ahead of the game to keep their fundraising on track.
Staying focused on the opportunities in major giving are one of the ways charities can keep moving towards their fundraising goals in 2023. With the cost-of-living crisis highlighting income disparity and a likely decline in regular giving, major donors will be the lifeboat to limit the economic impact on charities.
In this session, we’ll take a look at:
How to find new potential major donors, using a sophisticated fundraising CRM
How to keep conversations moving with major donors, using a donor pipeline
How to carry out online stewardship to keep major donors engaged post-donation