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We Act Marketing Masterclass Series - Swapping Engagement for Attention
Wednesday 21 Sep 2022
11:00 AM - 12:00 PM
We Act are joining forces with The National Lottery to bring you The Marketing Masterclass Series, in September 2022.
Staff and volunteers from across the charity and community sector are invited to attend these FREE online communications training sessions. Building on the success of their Storytelling Series last year, these sessions will be facilitated by experts who will share practical tips and useful takeaways to help you and your organisation reach the right audiences and make your marketing and communications efforts more effective.
Swapping Engagement for Attention
How to adapt your communications for our ever-shortening attention spans. Stephen Cleary, National Lottery Social Media Manager and David Mulligan, Head of Programmatic with Core Investment will discuss recent research on how you only have three seconds to grasp someone’s attention on social media – and how best to do it. If you run your organisation’s social media accounts, this one is not to be missed.