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Direct Marketing Short Course 2023
Monday 23 Oct 2023
The Direct Marketing module is designed to give students an understanding of why people donate and why they stop, an understanding of the key stages in the donor recruitment process and an overview of the essentials of creative briefing.
Understand why people donate and why they stop donating
Know the key stages in donor recruitment planning
Understand the importance of segmentation, profiling and targeting
Understand the key factors in media selection and planning
Understand the importance of fulfilment
Know how to calculate key performance metrics
Understand the key issues in writing a creative brief
Know what should be included in the creative brief
This course will provide the essentials of how to create a winning direct marketing campaign and include a wide range of formal learning opportunities designed to engage, educate and connect potential or active donors.
Date: 23 October 2023
Course tutor: Kevin Delaney
Course Dates (live stream sessions with your tutor): Monday, Wednesday and Friday
The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.