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Direct Marketing
The Direct Marketing module is designed to give students an understanding of why people donate and why they stop, an understanding of the key stages in the donor recruitment process and an overview of the essentials of creative briefing.
Learning Outcomes:
This course will provide the essentials of how to create a winning direct marketing campaign and include a wide range of formal learning opportunities designed to engage, educate and connect potential or active donors.
Date: 23rd May 2022
Course tutor: Kevin Delaney, Lead Consultant, Academy Street Workshop.
Kevin is a nonprofit professional of over 12 years and co-founder of Academy Street Workshop, a nonprofit agency specialised in training, strategic planning support and fundraising mentorship. He is the founder of the Irish Fundraisers' Network and Charity Hack, an initiative to provide a step up for small and emerging nonprofits. Kevin is a graduate of the Common Purpose Meridian Programme and holds a Certificate in Fundraising and a Diploma in Fundraising Management. Kevin has spoken at conferences in Ireland, US, Norway, UK and Netherlands.
Course Dates (live stream sessions with your tutor):
Monday 23rd 9.00 - 9.30am
Wednesday 25th 13.30 - 14.30pm
Friday 27th 13.30 - 14.30pm
The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.