Digital Fundraising

The Digital Fundraising module is designed to give students an understanding of social media options including social networking and multimedia for fundraising, an understanding of the factors that drive success in online fundraising and an understanding of how to develop a digital fundraising strategy.

Learning outcomes: 

• Have an understanding of key trends in digital fundraising
• Be aware of the key attributes for an effective fundraising website
• Be familiar with strategies for driving traffic to your website e.g. SEO, Google Ads
• Understand how to use email to fundraise
• Understand peer to peer fundraising
• Be familiar with how to fundraise using social media
• Understand how to develop a digital fundraising strategy

Date:  Monday 4th December 2023

Course tutor: TBC

Course Dates (live stream sessions with your tutor):
Monday, Wednesday and Friday 

The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.

Course Fee:

Member rate - €165.00
Non-member rate- €250.00