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Digital Fundraising Short Course 2022
The Digital Fundraising module is designed to give students an understanding of social media options including social networking and multimedia for fundraising, an understanding of the factors that drive success in online fundraising and an understanding of how to develop a digital fundraising strategy.
Have an understanding of key trends in digital fundraising
Be aware of the key attributes for an effective fundraising website
Be familiar with strategies for driving traffic to your website e.g. SEO, Google Ads
Understand how to use email to fundraise
Understand peer to peer fundraising
Be familiar with how to fundraise using social media
Understand how to develop a digital fundraising strategy
Date: 5th December 2022
Course tutor: Andrew Parle, Digital Marketing Specialist.