The Certificate in Legacy Fundraising is designed to give students an understanding of trends in legacy giving in Ireland, an overview of the reasons why donors leave bequests, the barriers to legacy giving and a framework for developing a legacy fundraising strategy.
- Be familiar with trends in legacy giving in Ireland
- Know the reasons why people leave bequests
- Understand the barriers to people leaving bequests
- Be familiar with a framework for developing a legacy fundraising strategy
- Have an understanding of In Memoriam and Tribute giving