Charities Institute Ireland

Elective Unit Module Descriptors

Digital Fundraising



The Certificate in Digital Fundraising is designed to give students an understanding of social media options including social networking and multimedia for fundraising, an understanding of the factors that drive success in online fundraising and an understanding of how to develop a digital fundraising strategy.

Learning outcomes:


  • Have an understanding of key trends in digital fundraising
  • Be aware of the key attributes for an effective fundraising website
  • Be familiar with strategies for driving traffic to your website e.g. SEO, Google adwords
  • Understand how to use email to fundraise
  • Understand peer to peer fundraising
  • Be familiar with how to fundraise using social media
  • Understand how to develop a digital fundraising strategy
Scott Kelley