With the majority of donations for charities coming from direct marketing, coupled with the ever-growing number of marketing and communications channels available, it is key that a charity differentiates itself and stands out from the mass of information targeting individuals. Staying forefront in the minds of supporters and donors is key to maximising the reach and return of your charity.
Charities Institute Ireland are hosting a one-day professional certificate in direct marketing on February 6th at the RCPI No. 6 Kildare Street. This upcoming course will provide the essentials of how to create a winning direct marketing campaign and include a wide range of formal learning opportunities designed to engage, educate and connect potential or active donors.
Course Date: Tuesday 6th February, 2018
Venue: RCPI, 6 Kildare St, Dublin
Colin Skehan, Fundraising Manager, Merchant's Quay Ireland
Liz Roche, Fundraising Consultant