Charities Institute Ireland

Core Unit Module Descriptors

Fundraising Planning

Description:

The Certificate in Fundraising Planning is designed to give students an understanding of the fundraising planning process, an overview of how to conduct a fundraising audit, and understanding of how to set fundraising objectives and how to develop strategies and tactical plans.

Learning Outcomes:

  • Develop an understanding of the overall fundraising planning process
  • Understand how to conduct a fundraising audit
  • Be familiar with strategic planning tools and frameworks
  • Understand how to set SMART fundraising objectives
  • Be familiar with various strategic options
  • Have an understanding of how to develop tactical plans from overall strategies and objectives
  • Be familiar with how to develop a budget for tactical plans
  • Understand the control and monitoring cycle
Scott Kelley