The Ireland Division combines Public Engagement and Fundraising and Marketing.

This role is part of the Fundraising and Marketing team is responsible for raising public income, recruiting new supporters, retaining existing supporters and growing our relevance by creating a better understanding of Trócaire's work and its impact.  

As part of the Campaign Marketing team, the Fundraising & Marketing Officer will lead the planning, delivery and review of the Christmas & Gifts campaign, which raises circa €2.8m per annum. The Fundraising & Marketing Officer will also be responsible for driving brand relevance, managing impact campaigns post appeal, managing research & insight and representing Trócaire at a category level where required. 

About Trócaire

Trócaire is an INGO. We work with local partners in the world's most at-risk communities and with people in Ireland to tackle the underlying causes of poverty and injustice and respond to the crises they create.

Together we bring about positive and lasting change for a just world.

Trócaire works in up to 20 countries across Africa, Asia, Latin America and the Middle East. With the support of the generous people of Ireland, we work towards five goals: 

• Defend Human Rights and Promote Access to Justice; 

• Achieve Climate & Environmental Justice; 

• Ensure Women & Girls' Protection, Voice & Influence; 

• Save Lives and Protect Human Dignity and 

• Mobilise the Public on the island of Ireland to achieve Global Justice. 

Our work is rooted in Catholic Social Teaching and in our values of Solidarity, Courage, Participation, Perseverance and Accountability.

The role is part of an award-winning team, where the strategic importance of donor-centric fundraising and marketing is understood and supported. A place where you will work as part of a supportive and collaborative team with a focus on delivering great results. A place where your work will help change millions of lives around the world. 

If you have the required experience and passion Trócaire offers: Salary plus benefits such as a generous pension and flexible working options. We welcome applications from diverse backgrounds

Reporting to the Head of Brand, this is a Specified Purpose Contract for maternity cover and is based in Maynooth . 

Safeguarding Programme Participants-Children & Adults Trócaire is committed to safeguarding people within our programmes from exploitation and abuse and has specific policies on this commitment (including a Global Code of Conduct) which outlines the expected behaviour and the responsibility of all staff, consultants and other organisational representatives. 

Any candidate offered a job with Trócaire will be expected to sign Trócaire's Safeguarding Policies and Global Code of Conduct as an appendix to their contract of employment and agree to conduct themselves in accordance with the provisions of these documents. All offers of employment will be subject to pre employment checks including satisfactory references and appropriate screening (e.g. police/garda vetting, counter terrorism and anti-trafficking). Trócaire also participates in the InterAgency Misconduct Disclosure Scheme and all employees will be subject to this as part of contract of employment.

Key Duties & Responsibilities

• Work with the Head of Brand to deliver the Brand Campaigns Strategy as part of the overall Fundraising & Marketing Strategy

• Lead the delivery of the fully integrated Christmas and Gifts campaign (ROI & NI) - on time, on budget to deliver the agreed income target.

• Determine the campaign theme based on external and internal insight.

• Manage all campaign elements including planning, content gathering and development of ATL (creative & media); BTL (print, production and distribution) and Digital (working closely with Digital Officer).

• Regularly monitor and report on relevant campaign KPIs such as Income, Engagement and Reach.

• Manage the Gifts portfolio strategy and development.

• Work collaboratively with colleagues across the organisation and lead the Christmas Working Group to drive campaign objectives.

• Work with Head of Brand on the Brand Strategy and play a lead role in its adoption internally. Manage the post-Christmas Impact Campaign.

• Identify ways to maximise income based on previous experience / learnings and look for new ideas to support income generation, working with colleagues in the wider Ireland team.

• Manage research & insight delivery, working with our external research partners.

• Build strong relationships with external partners to deliver high quality campaigns.

• Manage budgets to ensure spend is on track & produce quarterly forecasts (income & expenditure). 

• Conduct campaign reviews to ascertain ROI & feed learnings into future plans.

• Actively participate in performance management process to achieve objectives and personal development goals.

Behavioural Competencies in Line with Trócaire's Competency Framework

• Leading: Reflecting our values of Participation & Accountability, acts to inspire and lead others to achieve their potential, demonstrating Trócaire's values with integrity in order to achieve our organisation's objectives.

• Communicating: Reflecting our value of Participation, being one organisation, communicating clearly and transparently across, teams, units, divisions, locations and other external organisations. Getting our message across with impact.

• Collaborating: Reflecting our values of Participation & Solidarity, partnering effectively as One Trócaire organisation and, in solidarity, maintains positive relationships built on trust and respect.

• Stewardship of Resources: Reflecting our value of Accountability and decision-making around the best use of resources. Using our resources transparently, sustainably, ethically, fairly & with integrity; acknowledging Trócaire's reputation in the use of resources.  

• Delivering Results: Reflecting our values of Accountability & Perseverance, getting a quality job done through effective performance, planning and decision making.

• Continual Improvement & Learning: Reflecting our values of Participation & Courage, constantly looking to learn and develop self, employees, and partners to better fulfil Trócaire's' mission.

• Flexibility & Change: Reflecting our values of Participation & Courage, adapts positively to change and to different ways of doing things; manages or takes part in change processes in a way that is appropriate to role in the organisation.

Person Specification – Requirements 

(E) Qualification Third level qualification in Marketing, Business or Fundraising and/or significant hands-on senior experience in Campaign Management.

(E) Experience • 5 years' experience in a relevant marketing / fundraising position and/or proven track record of campaign revenue generation.

• Experience in managing national marketing campaigns with particular emphasis on ATL, BTL and digital marketing.

• Proven track record in delivering results.

• Management of external agencies, including creative, media, research and print.

• Good understanding of budget management, income forecasting and reporting.

• Experience of managing cross functional teams.

(E) Skills • Strong communication skills and the ability to lead and motivate others, including cross functional teams.

• Excellent organisational / project management skills to deliver a fully integrated campaign.

• Creativity and innovation in the development and implementation of marketing planning.

• Strong research and analytical skills.

• Attention to detail.

• An acute sense of stewardship towards the resources of the organisation.

• Good commercial acumen and an ability to manage and prepare financial information and interpret data. 

• Good understanding of principles of ethics and regulation areas of advertising, data protection and fundraising

(E) Qualities • Good team player, with ability to work proactively and autonomously

• Strategic, inquisitive and critical thinker

• Creativity and innovation 

• Enthusiasm, energy and drive

• Flexibility and ability to adapt

• Results-focused and target-driven