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CAREERS > Senior Marketing Executive

Senior Marketing Executive at Dublin Simon Community

Company
Dublin Simon Community
Position
Senior Marketing Executive
City
Dublin
Country
Ireland
Expiry Date
29 Dec 2021
Posted by
DSC Recruiter
Posted on
08 Dec 2021
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About the job:

We are seeking a creative storyteller who is technically proficient and has an eye for opportunity to work as a Marketing & Communications Executive within our Fundraising team. 

The successful candidate will support the delivery of successful fundraising appeals and campaigns, manage social media channels and ensure a cohesive and inspiring brand voice for Dublin Simon Community through all external and internal activities.

Job Requirements

  • Work with Senior Communications & Marketing Manager to develop and implement plans incorporating the Integrated Marketing Communication mix for Dublin Simon Community campaigns.
  • Supporting the fundraising team to devise and deliver advertising & marketing plans, and support PR for key fundraising events and campaigns, both national and regional, e.g. Develop and deliver a schedule of external communication for email sign ups, with a target of donor acquisition
  • Manage website content and activity and support relationships with third party vendors to support donation portals and CRM connectivity.
  • Management of social media channels and calendars and preparation of high quality video and visual content.
  • Increase traffic to the website through SEO, PPC strategies, social media channels and online advertising (as required), inform and direct campaigns, in order to reach acquisition targets. 
  • Support the delivery of high quality reporting on performance across all marketing & media channels.
  • Oversee email campaigns and work with managers to support best practice in delivery of email communications to target audiences.
  • Assess new channels and opportunities to bring the voice of Dublin Simon to an even wider audience.
  • Brand management activity supporting the strategic plans to optimise brand awareness and trust scores
  • Create briefs and liaise with designers, media buyers, photographers and other vendors to ensure quality and accuracy of all design, content and results across online and traditional channels.
  • Ensure content is created and purposed to reflect the activity of services, support fundraising initiatives and attain defined KPIs. 
  • Support the delivery of a schedule of internal communications to increase engagement and information flow across the organisation.


Qualifications & Experience

  • At least 2-4 yrs experience in a Marketing or digital marketing role.
  • Degree in marketing, digital marketing or communications or equivalent professional qualification
  • Experience with website management and search engine optimisation.
  • Familiarity with Content Management Systems and digital tools e.g. Wordpress Ads, Analytics
  • Familiar with use of mass-email marketing applications.
  • Proven ability to represent a brand effectively on social networks with suitable copywriting and graphic production skills.
  • Experience briefing and working with agencies – advertising, digital and media.
  • Proven marketing project management delivery.
  • Excellent analytical skills with a proven ability to manage and report trends in media and digital data
  • Experience of or training in the use of digital tools such as Photoshop, Premier Pro, Illustrator and other relevant tools is a distinct advantage
  • Experience in media liaison and public relations, writing copy for online channels, press releases and feature articles would be an advantage
  • Event management experience a distinct advantage
  • Experience of cause marketing a distinct advantage


Personal Attributes

  • Enthusiastic self starter with a target driven approach, comfortable working under pressure and to tight deadlines.
  • Creative and innovate approach to work, and communications.
  • Attention to detail and timeline management
  • Team oriented and strong relationship management and development
  • Ability and willingness to attend meetings, events and networking opportunities outside of normal business hours.

 

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