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CONSULTANT MEMBERS > Brand Strategy > Sharon Edge - The Purpose Edge

Sharon Edge - The Purpose Edge

27 May 2022
Brand Strategy

Sharon Edge is a ‘purpose catalyst’ and founder of The Purpose Edge.  

We are a purpose consultancy, connecting brands with purpose to people with passion to create sustainable impact. We work with purpose driven companies, charities and social enterprises to articulate, activate, and amplify purpose. 

Sharon brings over 25 years of experience working in international marketing and brand leadership roles with Irish Distillers Pernod Ricard, SONY and Energia and her extensive award winning not for profit experience of leading fundraising teams and consulting with charities like Trócaire, Focus Ireland, Order of Malta and ActionAid Ireland, to develop breakthrough fundraising and communications strategies that scale income and impact.  

How we can help you; 

By developing a compelling purpose, connecting with hearts and minds and deepening relationships with your stakeholders - you can develop a competitive edge – your purpose edge. One unifying thing is that brands need to have a strong purpose at the core and people need to believe it.   

Get it touch if you want to 

Challenge yourself to ensure that you’re a measuring what matters - strategic planning facilitation at board and executive team level  

Unify your team and your supporters around your purpose – your ‘WHY’ - and reinvigorate your passion for your mission 

Get disruptive thinking - transform your fundraising success and amplify your impact with integrated ‘brandraising’ campaigns 

Create lasting and engaging relationships with your supporters - review your fundraising portfolio & develop engaging propositions to deliver sustainable income (committed giving, corporate, community, major donors) 

Develop strategic purpose partnerships and collaborate for impact - align to corporate CSR, ESG and sustainable development goals 

Conduct research and competitor analysis to develop data driven insights to inform winning strategies 

Where required we can call on a team of purpose partners, a mix of agencies and freelancers,  and tailor the consultancy needs to each individual project to ensure that you are getting a personalised service and see a real return on your investment.  

www.thepurposeedge.com 

www.facebook.com/thepurposeedge
@thepurposeedge  

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43 Fitzwilliam Place
Dublin
D02 FY81

e. info@charitiesinstituteireland.ie
t. 01 541 4770

RCN: 20043964
CRO: 335412

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