Face to Face Fundraising

Face to Face Fundraising

Description

The Certificate in Face to Face fundraising is designed for anyone working in fundraising who would like to develop a better understanding of face to face fundraising, for anyone considering using face to face as part of their fundraising mix, for face to face team leaders and coaches to deepen their understanding of face to face and for board members and CEOs who want to gain a better appreciation of this fundraising channel.

Learning Outcomes

  1. Understand the core competencies of face to face fundraisers, team leaders/supervisors and managers
  2. Be familiar with the importance and purpose of regular giving
  3. Understand the impact of face to face fundraising on revenue
  4. Be familiar with the regulation governing face to face fundraising 
  5. Understand the benefits and drawbacks of face to face fundraising
  6. Be familiar with the key behaviours of face to face fundraising in practice
  7. Be aware of the key factors to consider before initiating face to face fundraising as a fundraising channel
  8. Be familiar with the external factors affecting face to face fundraising

Digital Fundraising

Digital Fundraising

Description:

 

The Certificate in Digital Fundraising is designed to give students an understanding of social media options including social networking and multimedia for fundraising, an understanding of the factors that drive success in online fundraising and an understanding of how to develop a digital fundraising strategy.

Learning outcomes:

 

  • Have an understanding of key trends in digital fundraising
  • Be aware of the key attributes for an effective fundraising website
  • Be familiar with strategies for driving traffic to your website e.g. SEO, Google adwords
  • Understand how to use email to fundraise
  • Understand peer to peer fundraising
  • Be familiar with how to fundraise using social media
  • Understand how to develop a digital fundraising strategy

 Managing a Team and Group Dynamics

Managing a Team and Group Dynamics

Description:

The Certificate in Managing a Team and Group Dynamics is designed to give students an introduction to group dynamics, teams and teamwork, an overview of key leadership skills, and an understanding of how to manage and motivate teams.

Learning Outcomes:

  • Understand the main stages in group development

  • Understand the threats to group effectiveness

  • Be familiar with different roles within teams

  • Be aware of the characteristics of effective teams

  • Be aware of the key skills needed for effective leadership

  • Understand the importance of team building

  • Be aware of needs and goal based motivation theories

Legacy Fundraising

Legacy Fundraising

Description:

The Certificate in Legacy Fundraising is designed to give students an understanding of trends in legacy giving in Ireland, an overview of the reasons why donors leave bequests, the barriers to legacy giving and a framework for developing a legacy fundraising strategy.

Learning Outcomes:

  • Be familiar with trends in legacy giving in Ireland
  • Know the reasons why people leave bequests
  • Understand the barriers to people leaving bequests
  • Be familiar with a framework for developing a legacy fundraising strategy
  • Have an understanding of In Memoriam and Tribute giving

Data Protection

Data Protection

Description:

The Certificate in Data Protection is designed to give students an understanding of the requirements and principles that charities must follow in relation to storing personal information, an understanding of the requirements for data protection in the context of using third parties to process personal data on its behalf, an understanding of data protection in the context of direct marketing and an understanding of the requirement toallocate responsibility for data protection policies and compliance issues within the charity to one key point of contact.

Learning Outcomes:

  • An understanding of how to manage donor databases in line with data protection legislation
  • Be aware of the requirements in relation to handling online donations and donations received over the phone, cheques and direct debit donations
  • Be aware of the legal requirements in relation to collection and retention of PPSN
  • Understanding opt –in and opt-out requirements
  • Be aware of the requirements when using third party data processors
  • Be aware of the legal requirements in relation to dealing with access requests
  • Be familiar with data protection policies and statement requirements