Fundraising Planning

Fundraising Planning

Description:

The Certificate in Fundraising Planning is designed to give students an understanding of the fundraising planning process, an overview of how to conduct a fundraising audit, and understanding of how to set fundraising objectives and how to develop strategies and tactical plans.

Learning Outcomes:

  • Develop an understanding of the overall fundraising planning process
  • Understand how to conduct a fundraising audit
  • Be familiar with strategic planning tools and frameworks
  • Understand how to set SMART fundraising objectives
  • Be familiar with various strategic options
  • Have an understanding of how to develop tactical plans from overall strategies and objectives
  • Be familiar with how to develop a budget for tactical plans
  • Understand the control and monitoring cycle

Grants, Trusts and Foundations

Grants, Trusts and Foundations

Description:

The Certificate in Grants, Trusts and Foundations is designed to give students an understanding of the advantages and disadvantages of grant making trusts and foundations as a source of fundraising, an overview of best practice in researching and building relationships with trusts and foundations, an understanding of the grant cycle and an understanding of the reasons why grant applications fail

Learning outcomes: 

  • Be familiar with trends in Trust and Foundation Giving
  • Understand how to research Trusts and Foundations
  • Be familiar with the advantages and disadvantages of trust and foundations as a fundraising source
  • How to design a suitable stewardship process for trusts and foundations
  • Be familiar with grant cycles
  • Have an understanding of why grant applications fail
  • Have an understanding of what can be done to improve likely success rates of grant applications

Community Fundraising & Volunteer Management

Community Fundraising & Volunteer Management

Description:

The Certificate in Community Fundraising & Volunteer Management is designed to give students an understanding of the key traits of community fundraising, an understanding of best practice in communityfundraising, an overview of the key tasks involved in recruiting and managing volunteers and the key stages in building a community fundraising strategy.

Learning Outcomes:

  • Understand the main features of community fundraising
  • Understand best practice in community fundraising
  • Understand how to evaluate community fundraising using financial and non financial measures 
  • Understand how to recruit, manage and retain community fundraising volunteers
  • Understand different conflict handling styles
  • Be aware of the key stages in building a community fundraising strategy

Direct Marketing

Direct Marketing

Description: 

The Certificate in Direct Marketing is designed to give students and understanding of why people donate and why they stop, an understanding of the key stages in the donor recruitment process and an overview of the essentials of creative briefing.

 

  Learning Outcomes:

  • Understand why people donate and why the stop donating
  • Know the key stages in donor recruitment planning
  • Understand the importance of segmentation, profiling and targeting
  • Understand the key factors in media selection and planning
  • Understand the importance of fulfillment
  • Know how to calculate key performance metrics
  • Understand the key issues in writing a creative brief
  • Know what should be included in the creative brief

Donor Care and Retention

Donor Care and Retention

Description: 

 

The Certificate in Donor Care and Retention is designed to give students an understanding of best practices in donor care and retention, an understanding of the value of data in donor care and retention, and an introduction in to the key stages in building a donor retention strategy.The course focuses on individual giving programmes and not major gift or corporate supporter management programmes.

 

Learning Outcomes: 

  • Understand the main aim of donor care
  • Understand the importance of life-time value as a metric for retention planning
  • Be aware of the key characteristics of relationship based donor care
  • Understand the essentials of building a winning donor care strategy
  • Understand the value of data, how to make more of your data and the key data needed to enhance donor retention
  • Understand the essentials of data segmentation
  • Be aware of the key stages in building a donor retention strategy

Corporate Fundraising

Corporate Fundraising

Description:

The Certificate in Corporate Fundraising is designed to give participants an introduction to the nature of corporate support (how and why corporates support charities), an overview of the essentials of an effective Corporate Fundraising Strategy and key techniques that can be used to increase success in securing corporate support.

Learning Outcomes:

  • Understand why corporates give
  • Understand the various forms corporate support takes
  • Be aware of key trends in corporate partnerships
  • Understand the concept of fit
  • Understand how small charities can leverage corporate support
  • Understand the essentials of a corporate fundraising strategy
  • Be aware of key techniques to increase success in securing corporate support

Best Practice

Best Practice

The Certificate in Best Practice provides comprehensive details on all aspects of: voluntary codes of practice, good practice guidance and key elements of legal and regulatory frameworks. This online course has been designed to increase your knowledge of the importance and best practice for governance, transparency and accountability. It provides a benchmark to reflect a commitment to compliance with the expectations of all stakeholders including government, regulatory authorities and the general public.

Course Objective: The aim of this Certificate is to provide students with the knowledge, skills and tools necessary to enable them to better understand the importance of good practice in the Not-for-Profit Sector.

Estimated Online Course Completion Time: 1 hour